Digital marketing has advanced to a whole new scale. Video marketing is now a compulsory part of any successful online marketing campaign. A few years ago, video marketing was a reserve of the chosen few. Only large corporations could manage successful video marketing due to the cost involved in the production of such videos. However, things have changed a lot in the past few years. Today, all online entities including startups, e-commerce businesses, and even personal blogs are utilizing the benefits of video content.
The scramble for video marketing benefits is not based on an empty promise. Statistically, video marketing has more return on investment (ROI) than all the other forms of digital marketing. According to a Hubspot post, 78 percent of internet users watch videos on a weekly basis. Further, 55 percent of daily internet visitors encounter or watch a video. These figures are nothing compared to the percentage of web visitors who encounter text content. Generally, the internet is richer in text content than any other form of content. In fact, almost all internet visitors have to come across some text. This explains why using video stands out.