AdvertSuite Software

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What Is Pay Per Click Marketing?

Pay Per Click Marketing is exactly what it sounds like. You advertise to your target market by identifying the keywords and search terms your prospective customers are typing into search engines and then bidding a price per click to have your ad show up in the Search Engine Results Pages.

These show up on Google, Yahoo!, and MSN search pages, generally on the right column and sometimes across the top of the left (organic search) column. They will be identified by a tag that says “Sponsored Links”. There will be up to 10 results per page displayed, all additional sponsored links will show up on subsequent pages, 10 at a time.

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