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The Beginners Guide to Online Marketing

Chapter Nine

Written by Neil Patel & Ritika Puri

Connections are the heart of online marketing. Affiliate programs take that concept to the next level.

Let’s say that you’re running a company that specializes in shoes. Your customer base knows that you’re a shoe expert but also values your input on other high quality products — like handbags. Maybe your customers have asked you about handbags, and you find yourself recommending the same options over and over again. As a shoe vendor, you’re acting as a marketer for the handbag company.

Wouldn’t it be great if you could finalize the deal?

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