The rise of chatbots and smart speaker-powered voice assistants, such as Alexa and Google Home, has produced the need for specialist analytics so developers can track how well those conversational interfaces are working. Hoping to take a chunk of this nascent market, including competing with Google’s own chatbot analytics product Chatbase, is Istanbul and San Francisco-based Botanalytics.
Previously backed by 500 Startups, the company quietly raised $1 million in seed funding late last year. The round was led by ACT Venture Partners and will be used by Botanalytics to further develop its technology.
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Why Social Media Marketing?: In recent years, social media has become ubiquitous and most important when it is social networking, user content sharing and information accessing. The extent of reliability, consistency and instant features of social media opens a wide place for businesses which want online marketing. Marketing which occurs via social media is known as social media marketing.
Social media marketing has made possible for companies to reach targeted consumers easily, effectively and instantly that is it is available wherever you go, whenever you go and whatever you do.
Social media is the platform where people create content, share it, co create it and network with others. All types of social media provide an opportunity to present oneself and one‟s products to online communities and individuals.
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