#101 – 620 Royal Ave, New Westminster, BC V3M 1J2
You’ve created a blog post and you want to make sure it gets seen. What’s the next step? In the WordPress backend (directly underneath your blog post content) you will see the plugin WordPress SEO by Yoast. This is where you add the crucial final ingredient to your blog: search engine optimization. It doesn’t take that long to run through the search engine optimization steps, and by doing so, you significantly increase your chances of being discovered on Google’s coveted first page.
This presents how Google will display your post. As you alter your SEO title and Meta description, it will change.
Your website can be your 24/7 marketing team when you have done SEO right. Almost all internet users use search engines when they need information rather than asking for advice or looking at an advertisement. Benefits of SEO…
Increased Traffic: Getting search engine ranking is the most certain way to increase your traffic. Sure you can increase traffic by other means, but nothing beats search engine traffic!
Better Return on Investment (compared to Ads): You can also drive traffic through an online advertisement and social media, but organic search results are much expensive and give you the better return on investment compared to other methods.
Does social media have the power to #bringdowntheking?
For the upcoming release of Game of Thrones season four Sky set DDB the challenge of engaging with their current subscribers in New Zealand to promote their new channel and sign up new subscribers to Sky.
While Game of Thrones is immensely popular, the target for DDB’s campaign were those who had already dismissed the show as ‘not for them’. So they had to come up with a way to infect the population of New Zealand with Game of Thrones and create an online conversation engaging both fans and those who had dismissed the show.
DDB built a statute of King Joffrey, arguably the most hated character on TV, in Aotea Square, Auckland, complete with ropes around the statues neck.