marketing, strategy, innovation & social media
Video marketing is incredibly powerful. Don’t believe me? I promise you, by the end of this post you will be converted. Not only that, you’ll be inspired to start creating your own branded video, regardless of budget. In this article, we’re going to look at different types of video that can be used for marketing purposes, as well as what techniques you can use to optimize them and improve engagement with your audience.
If you’re in ecommerce and are investing in content, or have a brand website, you should also have a video content strategy. There are lots of considerations to take into account when creating your brand’s video content. In this post we’ll discuss format, purpose, creation, representation, distribution – and importantly, how to optimize for the best ROI.