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As most of you know by now, WordPress is far more than a blogging platform. It is a full-blown content management system (CMS) that is capable of handling of being used for everything from large enterprise sites to high-traffic magazine publications. WordPress is now used by over 33% of all websites on the internet (up from 32% last year) and shows no signs of slowing down. Most likely there will be a day when it passes that 50% mark.
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In my last post I addressed the overall definition of digital marketing and some of the ways companies use it to promote their brand and communicate with other businesses. This time, I’ll drill down into the “why” — the big reasons for making digital marketing an integral part of your brand and marketing strategy as a whole.
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Affiliate marketing is a highly popular emergent marketing practice in which a business model rewards an affiliate marketer for each customer brought about by the affiliate’s own marketing efforts. More popular examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (who is sometimes also known as ‘retailer’), the network (Affiliate marketers create this network), the publisher (also known as ‘the affiliate’), and the customer or consumer. The value creation is through a network where all the marketers benefits not only from his direct sales but also the sales of those affiliate marketers who joined the program under him.
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