Social Media Marketing is a low cost marketing technique which utilizes social media to attract attention to a topic. Social media sites provide a platform for people to interact with one another and form social networks. Popular social media sites include Facebook, Twitter, Orkut, MySpace, etc. Social Media marketing works on the principle similar to word-of-mouth publicity but in the electronic domain and thus is a type of online marketing or digital marketing.
Social media site Facebook allows people to “Like” a topic which is then fed into the news feed of their friends and thus appears on their friends’ Home Pages. Their friends, in turn, may “Like” the topic and thus the chain continues. Facebook also allows its users to “Share” topics on their own Timelines, their friends’ Timelines or in a group. So when people “Like” or “Share” a topic, they are in-effect endorsing the topic and helping it spread to a wider audience.
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