It is of public knowledge that advertisements can be annoying unless relevant or informative; though YouTube have taken it one step further. As everyday consumers of YouTube we know that they have all types of videos – from music and trailers to vlogs and tutorials, any type of video you want, it is likely YouTube will have it.
YouTube is considered to have the strongest influence due to its culture of self-promotion, especially when compared to brand-related and user-generated content across other social platforms e.g. Facebook and Twitter (Fischer, Smith, & Yongjian, 2012).
Stats to know:
Types of YouTube ads: