Growing a mailing list is extremely important for growing a business. The more email addresses you have, the larger your potential customer base will be. Email marketing can be a powerful marketing strategy, but without a large mailing list, it won’t be effective, no matter how great your email is. Why? It’s all about your conversion rate – email recipients turned into buyers – which will almost always be far less than 50%. Most of the time it’s less than 10% and sometimes, marketers are even happy to receive a 3% conversion rate.
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