We've written a lot about the wonders webinars can do for your business – but they won't do squat if no one knows about them. Interactive and engaging, social media should be front-and-center in your webinar marketing plan.
Below are some of our best tips and practices for promoting webinar using social. In marketing, as in life, you get the best results by following through, so that's why we've included tips for using social before, during and after the event.
Use social media to put a bug in the ears of potential audience members well ahead of the day the webinar is set to take place. About three weeks ahead of time (the sweet spot for social promotion), post short, snappy messages advertising the webinar several times a day on the major social platforms – Twitter, Facebook and LinkedIn. But don't sacrifice substance for sass, as the social posts should catch people's attention but also contain the useful info like the date and time of the webinar, the material that will be shared and where and how people can register.
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