Social Media channels such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, YouTube and Google+ to name the better-known channels, have actually only been with us for a few short years, but their impact has been extensive.
All the channels have evolved and are changing at a fast rate and the indicators are ‘they won’t slow down anytime soon’. This means developing ways of managing not just results but how the new capabilities impact the individual channel as well as other related platforms.
How Does Social Media Work?
If you have and make use of a database, you know the value of having and using it. What you don’t hear people talk about is that followers on Twitter or fans on Facebook are actually, part of your database.
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