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Amazon today is launching a new Amazon Polly WordPress plugin that gives your blog a voice by creating audio versions of your posts. The resulting audio can be played from within the blog post itself, or accessed in podcast form using a feature called Amazon Pollycast, the company says.

The plugin itself was jointly designed by Amazon’s AWS team and managed WordPress platform provider WP Engine, and takes advantage of Amazon’s text-to-speech service, Polly.

First introduced at Amazon’s re:Invent developer event back in November 2016, Polly uses machine learning technologies under the hood to deliver more life-like speech. For example, Polly understands that the word “live” would be pronounced differently based on its usage. In the phrases “I live in Seattle” and “Live from New York,” the word is spelled the same but is not spoken in the same way. That means the voices sound more natural than some other, more basic voice-to-text engines.

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