If you are a retailer considering a move into mobile marketing, or you’re a marketer trying to nudge that retailer, you may be battling a perception that MM is the equivalent of that obnoxious telemarketing call that happens precisely when your family sits down to dinner. Won’t people get tired of your message program…like, quickly?
The answer is yes…if you’re obnoxious about it. But, what does that mean, exactly? How much is too much? Are there any standards to go by? Actually, there are, as provided by the Mobile Marketing Association.
Video here: Mobilrr Software