I’m sure we can all admit that social media has now become a ‘staple’ in our lives, using Facebook, Twitter and more, to connect with people and find out the latest news. With 70% using Facebook daily in 2014 (which we can assume has now increased), it proves to have a huge scope for businesses to promote products (Duggan et al., 2015). However, with this comes challenges. Ramsay (2010) interestingly suggests that as consumers are gaining more power to make their views heard, businesses need to up their game and engage with people effectively, to maintain their reputation. This blog will provide you with the top benefits and risks, using the cosmetics industry to provide a deeper insight.
1. It helps build a relationship with customers
Video here: Soci Jam Demo