Which do you prefer, listening to the news on the radio, reading a newspaper or watching TV news?
Millions of people watch TV news because it’s easier than either listening or reading. Listening and reading both require more thought and commitment than television news. This is why video marketing is becoming increasingly popular.
Over 4Bn video clips are watched on YouTube every day. Some of it is entertainment, the internet equivalent of “You’ve been Framed”, but a great deal of it is factual. Informative, educational or marketing focused.
You might even have noticed that video clips are turning up in Google searches these days. Look at these search results for putting tips. There’s always 1 or 2 videos on the first page of the results.