Writer and Social Media Consultant in St. Augustine, FL
What can you expect for the future of content marketing? It has certainly evolved in format since it first started with John Deere’s magazine The Furrow in 1895, but the purpose is still the same – build trust with your consumers.
In addition to one-page leaflets, we now have branded magazines, blogs, podcasts, social media posts, and videos too.
People watch 85 percent of Facebook videos without sound. They’re still interested in reading (and value their silent time), but visuals are a nice addition. The two complement each other quite well.