At some point, we’ve all been subjected to the
latest YouTube sensation (think back to ‘David Goes to Dentist’ or ‘The Landlord’) and have maybe even shared a link to these crowd favorites with our friends, family or colleagues. This ‘act of sharing’ makes a campaign poised to go viral. A viral marketing campaign is something that gains traction quickly and is shared and viewed many times in a short amount of time. Typically, it’s not an integrated part of a marketing plan, but it can gain a significant amount of awareness of your company, product,
or service if it does gain some traction.
Watch video on Youtube: ViraLightning System